THINKING
Making sense of marketing, business, and how the work actually gets done.
Why things aren't working. What actually matters. How marketing should work now.
Different questions, same point: think more clearly about what actually matters.
FEATURED
AI / WORK
You’ve paid for AI access and given everyone a login. Some people use it regularly. Others have tried it a few times or aren’t sure where it fits into their work. The subscription is an investment. What is the business getting from it?
ALL THINKING
BUSINESS / OPERATIONS
Everyone’s busy. Why is progress so slow?
Your team is working hard. The day-to-day work gets done, but important campaigns, projects or improvements take longer than they should. Some keep getting pushed back. Others are being worked on, but progress is painfully slow. It’s worth looking at where the time is going, and whether the way work is organised is making it harder than it needs to be.
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AI / WORK
Where could AI actually help your business?
For many people, AI starts with writing. Draft an email, summarise a report, rewrite something more clearly. Those are useful applications. But if that’s all you’re using it for, there may be opportunities you haven’t considered.
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MARKETING / STRATEGY
Your marketing problem might not be a marketing problem.
A campaign brings in enquiries. A promotion lifts sales. Customers respond. Then the boost fades, and the business asks marketing to do it again. Marketing may be doing its job. But if something in the offer, service or sales process keeps losing customers, campaigns can become a way of repeatedly making up for the same problem.
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MARKETING / STRATEGY
Your customers have seen the campaign. Has your team?
You’ve put time and money into marketing. The message is clear, the offer is appealing and people are interested. Then a customer speaks to someone in the business. Can that person explain why the offer is worth considering? Recommend the right option? Help the customer take the next step? That conversation is part of your marketing investment too.
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WORK / LEADERSHIP
Why does getting work done take so much chasing?
A project involves several capable people. Everyone knows their own job, yet progress depends on someone chasing updates, clarifying requests and following up on decisions.The difficulty is often how the work is coordinated across the people involved. Assigning individual tasks is only part of it. Someone needs to keep sight of the overall plan and manage what happens when priorities or requirements change.
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