KIM CONSULTING

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I'm Kim.

A strategist and a builder.

A strategist and a builder.

I’m naturally the person people pull into things. Give me the context and I’ll start asking questions, and working out what could make it better.

I connect commercial goals with how customers think and how the work gets done. Sometimes that means a strategy. Sometimes a better process. Sometimes it’s simply helping someone see the next move more clearly.

I’ve built functions, launched and repositioned brands, and led both the thinking and the work.

Kim, strategy and marketing advisor

WHAT I BRING

More than a marketing lens.

More than a marketing lens.

  • 01

    Commercial perspective

    I don't look at marketing in isolation.
    I look at the business, the customer, the commercial objective, and what is actually getting in the way.


    I care less about whether it's “marketing” and more about solving the right problem.

  • 02

    Brand & Marketing depth

    My experience spans brand strategy, positioning, propositions, messaging, growth, campaigns, digital, content, and customer experience.


    I understand how these connect, and where the problem needs attention.

  • 03

    Better ways of working

    I look at the processes, ownership, systems, and handovers behind delivery.


    I help make the work clearer, easier to manage and better supported by technology.

  • 01

    Commercial perspective

    I don't look at marketing in isolation.
    I look at the business, the customer, the commercial objective, and what is actually getting in the way.


    I care less about whether it's “marketing” and more about solving the right problem.

  • 02

    Brand & Marketing depth

    My experience spans brand strategy, positioning, propositions, messaging, growth, campaigns, digital, content, and customer experience.


    I understand how these connect, and where the problem needs attention.

  • 03

    Better ways of working

    I look at the processes, ownership, systems, and handovers behind delivery.


    I help make the work clearer, easier to manage and better supported by technology.

01

Commercial perspective

I don't look at marketing in isolation.
I look at the business, the customer, the commercial objective, and what is actually getting in the way.


I care less about whether it's “marketing” and more about solving the right problem.

02

Brand and Marketing depth

My experience spans brand strategy, positioning, propositions, messaging, growth, campaigns, digital, content, and customer experience.


I understand how these connect, and where the problem needs attention.

03

Better ways of working

I look at the processes, ownership, systems, and handovers behind delivery.


I help make the work clearer, easier to manage and better supported by technology.

Explore services

I’m not interested in strategy that stays theoretical.

I work across strategy and execution because in reality, the two are rarely separate. Good thinking matters, but so does turning it into priorities, ownership, and action.

Sometimes that means clearer positioning or a better customer journey. Sometimes it means changing the processes, responsibilities or systems behind the work.

It's about knowing what actually matters, then moving it forward.

That’s also what I bring to talks and workshops: making complex ideas clear, relevant, and useful, so people leave knowing what they can do differently.

Invite me to speak

Kim working through strategy, business priorities and practical solutions

EXPERIENCE

Built through doing the work.

My experience spans global businesses, growing brands and independent operators. Here are some examples of what that work has involved.

Building marketing functions
Led marketing within a global commercial property business, connecting campaigns, sales support and team development.Built shared resources and workflows to make delivery more consistent.

Growing brands and market reach
Launched and repositioned brands, expanded distributor networks and developed international sales channels. Supported consumer brand growth across e-commerce, retail and partnerships, alongside industry award recognition.

Business transformation
Improved how marketing gets done through clearer processes, connected systems and stronger team capability. Helped teams turn fragmented activity into coordinated delivery.

Connecting strategy and delivery
Provide ongoing marketing direction and hands-on delivery, including for an established hospitality business. Connect campaigns, content, email and its online presence to support bookings.

Get in touch

AI + BETTER WAYS OF WORKING

New technology is useful when it solves a real problem.

New technology is useful when it solves a real problem.

AI is one more tool in the system.

I’ve designed practical AI use cases across marketing, sales, leasing, compliance, and information management.


The work starts with the process: understand what needs to happen, identify where time or capability is being lost, then decide whether technology can genuinely improve it.


I work with technical teams to turn those requirements into something people can actually use.

Technology should make the work better. Otherwise, what’s the point?

Technology should make the work better. Otherwise, what’s the point?

Read more

HOW I WORK

Diagnose. Strategise. Build. Results.

I care about doing work that makes something better.

Not activity for activity’s sake. Not strategy nobody uses. Not technology because everyone else is talking about it.

Understand the problem. Make a good decision. Do the work properly.

That’s really it.

Let's talk

Kim bringing a practical, hands-on approach to client work

MENTORSHIP

Figuring out what comes next?

I also mentor early-career professionals around career decisions, navigating work, building credibility and becoming more commercially useful.

Explore mentorship

LET’S TALK

I don’t do noise. I do what works.

I don’t do noise. I do what works.

Ready for that?

Let's get work done

KIM CONSULTING

Strategy. Brand. Marketing. Practical AI. Better ways of working.

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Auckland, New Zealand

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KIM CONSULTING